Name: Matte Icon
Rating: 4.50 (6 reviews)

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Meet the matte lipstick that changes everything. MATTE ICON delivers rich, full-coverage colour with a soft-focus velvet finish that feels as good as it looks.

The lightweight, creamy texture glides effortlessly onto the lips, creating a smooth, blurred effect without the dryness often associated with traditional matte lipsticks. No tugging, no patchiness, just a soft blur that actually behaves. Comfortable from your morning coffee to your evening plans, it leaves lips feeling soft, flexible and beautifully polished, no cracking, no flaking, even through your 4pm slump.

Infused with nourishing Shea Butter, Meadowfoam Seed Oil and Castor Seed Oil, the formula helps condition and soften lips while maintaining a comfortable feel throughout wear. Hyaluronic Acid helps attract moisture for lips that stay hydrated and look smoother, while Vitamin E helps protect and care for delicate lips.

Whether you’re owning the boardroom, heading out for dinner or catching the last train home, MATTE ICON gives you that effortlessly put-together look with a modern London edge. Confident, comfortable and made to move with you.

Dimethicone, Isononyl isononanoate, Caprylic/capric triglyceride, Phenyl trimethicone, Polyethylene, Triethylhexanoin, Dimethicone/vinyl dimethicone crosspolymer, Polybutene, Tribehenin, Silica, Polyhydroxystearic acid, Microcrystalline wax, Ethyl vanillin, Mica, Glyceryl caprylate, Tocopherol, Ricinus communis (castor) seed oil, Butyrospermum parkii (shea) butter, Limnanthes alba (meadowfoam) seed oil, Sodium hyaluronate, Hydrogenated castor oil, Linoleic acid, Aqua, CI 77891, CI 77491, CI 77499, CI 15850, CI 42090

For the smoothest finish, start with lips that are soft and hydrated. Apply MATTE ICON straight from the bullet, beginning at the centre of your lips and working outwards for rich, even colour.

Want a more defined look? Pair it with your favourite Lip Lock Liner to shape and enhance your natural lip line before applying your lipstick. For a softer, everyday finish, gently dab the colour in with your fingertip to create a beautifully blurred effect.

If you’re taking your look from day to night, simply add another swipe to refresh the colour—no fuss, just effortlessly flawless lips that are ready for wherever the day (or night) takes you.

STANDARD DOMESTIC DELIVERY

£2.95 or FREE on orders over £40.

Please allow 2-5 business days to receive your order (may be subject to change during holidays or disruptions).

For health and safety reasons, we do not accept unauthorised returns. Kindly contact our Customer Service team to request a Returns Authorisation Code before attempting to return any item.