Great colour is only part of the story.
At Lipstick London, we believe what goes into your lip products matters just as much as how they look on. Our formulas combine carefully selected performance ingredients with high-impact colour, comfort, hydration and nourishment. Because your lipstick shouldn't just look good, it needs to keep up with you.
1. Hydration: Keep it juicy
Intense, lasting hydration helps lips look and feel fuller, smoother and softer. Our hydrating ingredients work to attract and retain moisture, giving you a comfortable feel all day.
- Hyaluronic Acid - helps draw in moisture
- Glycerin - keeps lips hydrated and smooth
- Squalane - helps lock in moisture and maintain softness
2. Nourishment: The soft stuff
Rich, conditioning ingredients help to care for and protect your lips, keeping them feeling soft, smooth and healthy - even with frequent wear.
- Shea Butter - deeply nourishes and conditions
- Jojoba Seed Oil - helps protect and soften
- Meadowfoam Seed Oil - supports long-lasting moisture and smoothness
3. Performance: Made to perform
Advanced ingredients that help deliver high-impact colour, comfort and long wear. These work together to give you formula that performs as beautifully as it looks.
- Peptides - help support smoother, healthier-looking lips
- Vitamin E - an antioxidant that helps protect
- Vitamin C - helps brighten and support lip appearance
- Carnauba Wax - helps create a smooth texture and lasting finish
4. High-impact colour. Real results.
Our formulas have been developed over 18 months and benchmarked against leading products on the market. Designed to deliver exceptional wear, colour payoff and comfort, they combine performance ingredients including peptides and hyaluronic acid with high-impact colour and real hydration and nourishment.
- High-impact colour
- Comfortable, long-wearing formulas
- Real hydration and nourishment
- Lips that look and feel their best
Storm Stewart wears Frances - Smitten Kiss Lip Tint
Follow her Lipstick London story on Instagram @stormjstewart
5. From meetings to martinis
Whether it’s brunch to pub or meetings to martinis, your lips have plans. Our performance ingredients help your lipstick look and feel its best, wherever the day takes you.
Storm Stewart wears Chelsea Coral - Colour Drench Gloss in the first image, and Sweet Scarlet - Kiss Me Soft Velvet Lip Crayon in the second. Don’t these shades look like they were made for her?
Follow her Lipstick London story on Instagram @stormjstewart
MEET WITH
Paul Marsh
Head of Creative
We caught up with Paul Marsh, our Head of Creative at the opening of our Westfield White City store.
Paul wasn’t just there to celebrate. He was working shoulder to shoulder with the crew, meeting some of the very first people to experience Lipstick London — meaning YOU 😉
We talked about the inspiration behind our lipstick range, the performance ingredients he loves, and why great ingredients and lip care are such an important part of the Lipstick London story.
“For me, lip care is the foundation of everything we do, and of the Lipstick London Wardrobe concept. Healthy, comfortable lips not only feel better, they help every lipstick look and wear better too.
We’ve developed our lip makeup range to deliver real results, using ingredients that nourish, protect and perform, because great lips should always be in season.”
